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Bass

Read time: 3 minutes
| Bass |
Poop baits are so realistic, it’s nearly impossible to fish them wrong—no matter your technique, fish can’t help but strike.
Read time: 5 minutes
| Bass |
Choosing the right gear ratio for your technique is key to refining your fishing and getting the most out of every cast and retrieve.
Read time: 4 minutes
| Bass |
The Bait Finesse System offers anglers a new approach, allowing them to target bass of all sizes with light-action baitcasting gear.
What are you looking for?
Why gear ratios matter

Why gear ratios matter

Choosing the right gear ratio for your technique is key to refining your fishing and getting the most out of every cast and retrieve.

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icing bass

Icing bass in winter

Anglers able to take advantage of icing bass opportunities enjoy a frequently overlooked winter adventure.

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Poop baits stick

Poop baits stick

Poop baits are so realistic, it’s nearly impossible to fish them wrong—no matter your technique, fish can’t help but strike.

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Luring largemouth

Luring largemouth

Where sunfish gather, late-season bass won’t be far behind—track the bait, and the largemouth bass will follow.

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An angler proudly holds a large largemouth bass aboard a bass boat, with the lake stretching out behind them—a testament to the effectiveness of the Bait Finesse System, which offers anglers a fresh approach to targeting bass with light-action baitcasting gear and precise lure selection.

Bait finesse system offers anglers something new

The Bait Finesse System offers anglers a new approach, allowing them to target bass of all sizes with light-action baitcasting gear.

Read More

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